100% Free SEO Tools

SEO tools can focus on keyword research, auditing, rank tracking, and more. Ahrefs combines keyword research tool, competitor tracking, and site auditing in one suite. It’s particularly strong in keyword metrics like search volume and clicks per search, and it excels at revealing competitor strategies. It also excels at backlink analysis, helping you discover link building opportunities by showing who links to your competitors and where your content could earn links. The platform tracks keyword rankings on Google and other major search engines, offering daily updates – or even on-demand refreshes. You can monitor performance across desktop and mobile, view historical trends, and see how SERP features (like featured snippets) impact visibility.

Best free SEO tool for auditing

SERanking also offers features like rank tracking and backlink analysis. The SEO tool offers the best help for SEO, PPC, ad campaigns, backlinks, keyword research, search engine results pages (SERP), and much more. Choosing the right SEO tools is vitally important to your business. From keyword tracking to backlink analysis, the best SEO tools can help you meet your goals. In this guide, I ranked and reviewed the 27 best SEO tools, along with my top 5 choices, so you can pick the best one. SEO Chrome extensions like Fat Rank allow you to easily analyze your website’s performance.

Merkle Mobile-First Index Checker

All this data is presented by Google itself and not a third-party app, so there’s no room for inaccuracies. Another downside is that AI content outline generation is exclusively available to customers on the business plan with Clearscope. This limitation may seem unreasonable, especially considering the pricing tiers, particularly for the essentials package.

• WooRank is a user-friendly SEO tool that delivers actionable insights, making it the perfect tool for anyone looking for a simple solution that still produces excellent SEO results.
• It provides easy access to advanced metrics on webpages and SERPs.
• He’s also led marketing teams at B2B SaaS startups, global multinationals, and the public sector.
• This ability makes it one of the most popular SEO tools among small and medium-sized enterprises.
• While they all charge a fee, we’ve chosen those that provide the best bang for your buck.

Semrush’s Domain Overview tool is my go-to for competitor analysis. Technical SEO specialists and website managers who need detailed site analysis. Small business owners looking for a complete SEO solution without enterprise pricing.

Its powerful features, intuitive interface, and competitive pricing make it well-suited for mid-sized agencies managing multiple clients. I appreciate it because it offers a thorough on-site analysis covering everything from meta tags to broken links and speed metrics. I always keep a few of these free tools in my arsenal because they save me time, help me uncover hidden issues, and point me in the right direction to outrank competitors. Get to know excellent tools for optimizing, including the best seo checkers free, tailored to enhance your SEO Anomaly content. This is a simple way to improve page speeds (which can influence your Google rankings).

Keyword Difficulty Checker

Bonus points were given to platforms with transparent pricing, reasonable monthly rates, free trials or free demos, and money-back guarantees. Our SEO reports also let you know of any problems or technical shortcomings in your website that may be hurting your search engine rankings. PlePer is a local SEO management software with tools for analyzing and managing Google Business Profiles (GBP). This SEO tool also lets you analyze your competitors’ profiles so you can use the insights to optimize your GBP account and get better local search visibility. ContentKing is a real-time SEO auditing and content tracking tool — it tracks your website 24/7, so any issues related to SEO don’t go unnoticed for too long. I like that the tool is cloud-based, meaning there’s no installation required, and your data and reports are available whenever you need them.

Dozie Anyaegbunam is the Senior Editor of The CMO Club, a digital media publication that helps SaaS marketing leaders win at work. He has several years of core brand marketing experience across various verticals, from edu-tech, to food and beverages, to SaaS. He’s also led marketing teams at B2B SaaS startups, global multinationals, and the public sector. Dozie is the Founder & Host of The Newcomers, a media publication that explores what it means to be an immigrant. Create content that not only answers real questions but also aligns with what searchers are looking for.

Next on our list of the best SEO software in 2025 is RevenueCloudFX. RevenueCloudFX is your all-in-one digital marketing and SEO solution with 20+ features. Moz Pro also garners a lot of recognition as one of the top paid SEO tools because it pulls together multiple capabilities into an all-in-one suite. Especially for large-scale businesses, Moz Pro provides a sizable number of components to help your bottom line. Majestic has a site explorer, a backlink history checker, and a search explorer.

For a quick evaluation of my website’s SEO performance, UpCity offers a free SEO Report Card that provides insights into key metrics. This tool is useful for beginners looking to assess their current standing and identify areas for improvement. SpyFu is an excellent competitive analysis tool that reveals the keywords your competitors are targeting, along with their ad strategies.