28 Free SEO Tools to Maximize Your Websites Visibility in 2025

Featured lets you reply to questions from trusted publications. Featured is a platform that links subject-matter experts to top publishers to increase visibility and get high-quality backlinks. It offers many features as part of its free version that other plugins charge for, like redirects and 404 management, and adding structured data. One major difference between the two tools is how they source keyword data.

Your website will be analyzed by Dopinger SEO Experts within the framework of SEO criteria. The document containing your analysis and your proposal will be sent to you as soon as possible. If you have come up with an SEO strategy, you can strengthen it by using SEO tools. Learn how we stay transparent, read our review methodology, and tell us about any tools we missed. Get full access to the Keyword Explorer tool with a free trial of Moz Pro.

The tools in this category help you find the best keywords and typically tell you how many searches per month a keyword has, plus a bunch more. Answer The Public is a super free tool to find more “question keywords”. Unfortunately, you don’t get searches/month on the suggested keywords, but you can put them into another tool, such as Morningscore, and then the search volume showed there. While Qwoted spans pretty much every industry, B2B companies may want to check out Help A B2B Writer. Journalist requests are sent only to qualifying sources, so you won’t have to sift through requests that are not relevant to your business.

Google Search Console has several tools available to help you appear in the SERPs for the search terms and phrases your target audience is looking for. For universal SEO tips, you can use today to grow your business, check out our video guide below. Customers praise Outbrain for its wide network of publishers and easy-to-use analytics, making campaign management efficient for the best outcomes.

Marketing Miner

Dozie Anyaegbunam is the Senior Editor of The CMO Club, a digital media publication that helps SaaS marketing leaders win at work. He has several years of core brand marketing experience across various verticals, from edu-tech, to food and beverages, to SaaS. He’s also led marketing teams at B2B SaaS startups, global multinationals, and the public sector. Dozie is the Founder & Host of The Newcomers, a media publication that explores what SEO Anomaly it means to be an immigrant. Create content that not only answers real questions but also aligns with what searchers are looking for.

• Because there’s a lot that goes into running a successful campaign, there are several tools available to make the process much easier and more effective.
• It is very important to collect data by doing competitor analysis, interpreting these data in your favor, and setting up strategies.
• They might not offer comprehensive analytics or advanced functionalities, which could be crucial for in-depth SEO work.
• You’ll gain a closer look at how well everything is working together and easily compare analytics like site views and click-through rates.
• So you can see exactly what you’re doing well, and what you need to improve.
• Moz Pro gives us the data we need to justify our projects and strategies.

More and more businesses are taking their products online and forming ecommerce stores. To make sure your products actually get seen by your target audience, though, you need to incorporate SEO best practices and strategies into your marketing campaign. I am constantly asked by clients ‘How do I rank higher on Google?

Best SEO tool for keyword research

When you have a site with thousands of URLs, there’s just no way to go through the site on your own. And the audit tools in SEMrush, Ahrefs, and Moz are pretty basic. They’re the “new” SEO kid on the block and I have to admit, their tool has a ton of depth to it.

Best all-in-one SEO tool platform

Despite its rich functionality, SEO Spider can have a steep learning curve for beginners, but luckily there are plenty of guides on the web to help you out. This feature which is designed to give you an overview of your online store has received some negative comments due to looking a little dated. The tool’s main focus is on backlinks, which represent links between one website and another. This has a significant influence on SEO performance and as such, Majestic has a huge amount of backlink data. Hotjar is an SEO tool that revolves around web analytics and feedback. There’s a generous free plan that allows you to track your users’ behaviors and gain insights from heatmaps, session recordings, visitor polls and form analytics.