SEO Roast: SEO Audits, Action Plans & Strategy

Faster websites lead to better user satisfaction, lower bounce rates, and a higher likelihood of visitors returning. Sometimes, you don’t have the time but still feel the need to work on your site. In this case, you could do a simpler, quicker health check and evaluate specific regions of your site to see if these perform well. Such a minimal SEO audit is a streamlined version of a full website audit to find and fix critical performance issues. You need to collect the right information about your website using SEO audit tools, understand how to diagnose issues and prioritize fixes.

The list will likely reveal some hidden keyword opportunities you may not have considered. Authority score has the strongest correlation with ranking ability. So pay special attention to this metric when comparing your site with competitors. Once you have your site’s data, you can add competitors to compare side by side. Head to the “Compare domains” tab and select up to four competitor domains.

This is where a human reviewer at Google decides your site doesn’t comply with the Google search essentials. It means that some or all of your site won’t be shown in Google’s search results. A “crawl” is where software scans your website to find SEO issues.

If your audit shows low authority scores, add a task to your roadmap for a detailed investigation and devise a plan to get high-quality backlinks. They rely heavily on generic anchor texts like “Read more” or “Learn more,” which tell search engines absolutely nothing about the linked page’s content. This is the entry-level audit suitable for beginners or those with limited resources. It focuses on fundamental issues like meta tags, keyword optimization, and site speed. A basic audit is a great starting point, ensuring your website’s essential SEO elements are in place.

Google News Sitemaps

Every audit must be personalized and consider the site’s specific context, audience, goals, and limitations. SEO tools are still incredibly useful because they handle large-scale checks that humans can’t easily perform, like analyzing millions of URLs at once. Often, website owners come to me alarmed by “fatal” errors flagged by their SEO tools. This is exactly why every recommendation provided by a tool needs manual verification.

• Select the ones that are relevant to your website and click the “Start outreach” button in the top-right corner.
• The goal is to identify content gaps or issues that could be preventing you from ranking or engaging users effectively.
• If you do run into a company that does a free audit, it’s likely a surface-level report run from software tools.
• In the real world, once you fix the big things you’re going to get into diminishing returns on your time.
• GrowthBar’s intelligent algorithms weight different factors in the SERP and deliver a delightful dashboard and roadmap for improving your blog post.
• An SEO audit is a process that evaluates all aspects of a website that impact its performance in search engines and identifies opportunities for improvement.

Technical SEO

Google stands out as the most widely used, often serving as our first stop on the Internet. SEOptimer provides a great way to start a conversation with a new prospect, showing real data about their business and suggestions to fix any issues with their website. Evaluate the optimization of a website against specific keywords you would like it to rank for. We’re a full-service digital marketing company that specializes in SEO audits. We have a team of 500+ experts that will bring their knowledge and expertise to your campaign. We’ll help you create a campaign that drives results for your business.

How do I choose the best SEO audit services provider?

In order to perform the most accurate SEO audit possible, we’ll need access to your web analytics platform. Previous B Corp award-winning agency owner (acquired by SEO Anomaly SideShow Group) with 20 years of experience in SEO and ecommerce advisory roles, covering both strategy and technical execution. Carl has previously worked on digital strategies for BlackRock, British Airways, Aviva, John Lewis, O2, Eventbrite, Marks & Spencer, NAP Group, Estée Lauder, and Compare the Market. Yes, you can download a PDF file with your SEO check results by clicking on the “PDF Export” button right at the top of the results page.

Crawling your site is easy; simply download and install Screaming Frog. Once the scan is complete, export the data into a CSV file for further sorting and prioritization. The first step is crawling your website with crawler software. This helps find technical SEO issues that otherwise wouldn’t be so visible. Screaming Frog is one of the most trusted names in this, but Sitebulb is another highly recommended one.